Account Based Marketing Professional

Marketing

Full Time

Position Description

The Account-Based Marketing (ABM) team develops highly targeted marketing strategies for priority dealership accounts and groups. The team partners with sales to understand each account\u2019s business situation, opportunities, and needs, then creates personalized campaigns and experiences designed to build engagement and generate meaningful sales opportunities.</p>
Key responsibilities include:

• Identifying and prioritizing high-value accounts and opportunities.
• Developing account-specific strategies, messaging, and campaign plans.
• Partnering closely with Sales to align marketing activity with account strategy.
• Creating personalized outreach across email, digital, direct mail, events, and other channels.
• Using account insights and engagement data to determine the right message, audience, and timing.
• Tracking engagement and results to refine campaigns and help move accounts toward sales conversations.</p>

Training

Requirements

Bachelor\u2019s Degree required; Effective communicator (written and verbal); Strong attention to detail; Knowledge of account-based marketing strategy is a plus</p>

Benefits

We strive to offer an environment that provides our associates with the right balance between work and family. We offer a comprehensive benefits package including:</p>

• Medical, dental, vision, life insurance, and a health savings account
• 401(k) with up to 6% matching
• Paid vacation, sick days, and holidays
• Reynolds offers a hybrid work schedule, based on position eligibility. Following completion of your training period, eligible associates may work-from-home up to two days per week.</p>
  Company perks, including:
• Referral bonuses
• Professional development and training
• Promotion from within
  -Associate discounts for cell phones, cars, computers, entertainment, and much more </p>
  Facility amenities, including:
• An onsite dining facility offering complimentary breakfast and lunch
• A fitness center
• An onsite medical center
• A wide variety of sports and social leagues to participate in after work, along with volunteering initiatives through our Associate Foundation </p>
  Reynolds and Reynolds promotes a healthy lifestyle by providing a non-smoking environment. Reynolds and Reynolds is an equal opportunity employer.</p>

Salary:

48,000.00 - 50,000.00 / Yearly