Digital Marketing Specialist

Fairfax, Virginia

No Clearance Needed

Hybrid schedule

Marketing/Communications

Overview

GovCIO is currently hiring for a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership.

This position will be located i n the DC/MD/VA area and will be mostly remote. Looking for an individual local to the position location to be able to attend events in the DC/MD/VA area.

Responsibilities

GovCIO is seeking a digital marketing specialist to join our team. Reporting to the Digital Marketing Director, this role will help develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership.

You might be a good fit for this role if you’re excited about optimizing and growing a top-notch digital marketing program.

Responsibilities

• Work to grow our engaged audience and CRM database through organic and paid channels
• Support continued growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement
• Manage frequency and distribution of digital marketing campaigns
• Segment audience based on behaviors (e.g., past email, website, or social engagement) and firmographic data
• Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendees
• Craft and test compelling web, ad and email copy, subject lines and CTAs to improve open rates, engagement, and conversions
• Maintain HubSpot database including contact management and validation, lists and workflows, identify opportunities for improvement and support the overall use of HubSpot across the organization
• Update and optimize website content, including SEO best practices and ongoing content updates
• Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives

Qualifications

Required Skills and Experience

• Bachelor's with 2-5 years (or commensurate experience)
• Experience in digital advertising, web analytics, email marketing and SEO including data analysis and reporting
• Experience with writing copy for web, email and/or digital ads
• Experience with event marketing and attendee communications
• Strong attention to detail and organizational skills

Preferred Skills and Experience

• HubSpot CRM or other CRM experience
• Experience with digital marketing tools: Google Ads, Google Ad Manager, SEMrush
• Experience in federal government, IT, media or related industry is a plus

Posted Salary Range

USD $75,000.00 - USD $85,000.00 /Yr.

Company Overview

GovCIO is a team of transformers--people who are passionate about transforming government IT. Every day, we make a positive impact by delivering innovative IT services and solutions that improve how government agencies operate and serve our citizens.

But we can't do it alone. We need great people to help us do great things - for our customers, our culture, and our ability to attract other great people. We are changing the face of government IT and building a workforce that fuels this mission. Are you ready to be a transformer?

What You Can Expect

Interview & Hiring Process

If you are selected to move forward through the process, here’s what you can expect:

• During the Interview Process
• Virtual video interview conducted via video with the hiring manager and/or team
• Camera must be on
• A valid photo ID must be presented during each interview
• During the Hiring Process
• Enhanced Biometrics ID verification screening
• Background check, to include:
• Criminal history (past 7 years)
• Verification of your highest level of education
• Verification of your employment history (past 7 years), based on information provided in your application

Employee Perks

At GovCIO, we consistently hear that meaningful work and a collaborative team environment are two of the top reasons our employees enjoy working here. In addition, our employees have access to a range of perks and benefits to support their personal and professional well-being, beyond the standard company offered health benefits, including:

• Employee Assistance Program (EAP)
• Corporate Discounts
• Learning & Development platform, to include certification preparation content
• Training, Education and Certification Assistance*
• Referral Bonus Program
• Internal Mobility Program
• Pet Insurance
• Flexible Work Environment

*Available to full-time employees

Our employees’ unique talents and contributions are the driving force behind our success in supporting our customers, which ultimately fuels the success of our company. Join us and be a part of a culture that invests in its people and prioritizes continuous enhancement of the employee experience.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, or status as a protected veteran. EOE, including disability/vets.

Posted Pay Range

The posted pay range, if referenced, reflects the range expected for this position at the commencement of employment, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, education, experience, and internal equity. The total compensation package for this position may also include other compensation elements, to be discussed during the hiring process. If hired, employee will be in an “at-will position” and the GovCIO reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, GovCIO or individual department/team performance, and market factors.