Executive - Performance Media

Responsibilities

• Help in the strategy for and execute all local paid online acquisition efforts including:
• Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn
• Search engine marketing (SEM), Search Engine Optimisation (SEO)
• Google Display Network (GDN) and other Banner ads
• Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns
• Innovating to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs

Qualifications

• BA/BS or equivalent
• 0-2 years’ experience in digital marketing
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willing to get hands dirty
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how

to work with them

• Excellent time management and organisation skills, comfortable in meeting tight

deadlines

• Strong leadership abilities and track-record of hitting targets with limited

resources/budget

• Previous experience working in a start-up or dynamic high-growth company a plus

Additional information

Our employee benefits package comprises the following:

• 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
• 👉 Office closure for World Mental Health Day 10th October.
• 👉 Additional Company closure for all 4 major festive Celebrations
• 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• 👉 Life and personal accident insurance and group hospitalization and surgery.
• 👉 A hybrid working schedule and with Friday disconnects.
• 👉 Rest Relax & Recharge - office closure last week of December every year.
• 👉 Phone Allowance